Channel Expo 08: Vendor using event to promote 'key' brands at event

AMD pushes Live and Business Class

AMD was exhibiting in force at this year’s Channel Expo with the vendor pushing its AMD Live and Business Class brands heavily at the show.

Its stand was designed around the AMD Live experience, with staff on show to explain to visitors the benefits of the system in different settings such as the living room, bedroom and kitchen and explain the best ways to sell it to potential customers.

The firm was also demoing its AMD Business Class systems, which it is hoping to push. The system, which offers increased stability and product life, is one of the vendor’s biggest pushes at the event, with it keen to promote the benefits of a stable, low power platform, as well as the cost benefits over Intel-based chipset.

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