Transition seen as final milestone in corporate overhaul

Transcend takes wraps off new identity

Storage specialist Transcend has take the wraps off its new corporate image, with it hoping that its redesigned logo and identity will help to exude its "determination to provide products that ‘transcend’ the ordinary and exceed the needs of its customers."

The redesign is seen by the firm as the final milestone in its transition from a firm that traditionally targeted industrial firms into a worldwide consumer brand.

Its new logo will be present on all marketing and corporate information going forward.

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