"Get a Mac" campaign sets sights on back-to-school and college markets

New Mac ads target education market

Apple has launched two new ads in the US aimed at capitalising on the demand from the back to school and college markets.

Part of the firm’s ‘Get A Mac’ marketing campaign, the two adverts are due to be broadcast on US television from this week until the end of August.

You can see the new advertisements by visiting Apple’s ‘Get A Mac’ site.

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