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Distributor and vendor launch joint marketing push

XMA teams up with Brother

Distributor XMA and vendor Brother have joined forces to initiate a joint marketing campaign, which includes the development of a toolkit for retailers and resellers containing training guides and point of sale materials.

The toolkit will be offered to customers alongside current marketing promotions and materials.

“At XMA we always try to offer our customers a little extra help, to help them grow their business, whether it’s a press release pack to help them build their profile in their local area or a training guide to help them sell more,” said Hannah Hearn, campaign manager at XMA. “With this latest kit we have teamed up with Brother to offer customers more training information and offers on Brother products, to help customers drive their sales.”

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