Vendor accounts for 14 per cent of all sales during February

Apple takes bite out of US retail

Sales of Macs were outpaced the rest of the industry in February thanks to the release of new models at the end of the month, a report from Pacific Crest Securities has revealed.

The investors note, from analyst Andy Hargreaves, revealed that the firm has seen 60 per cent unit growth and 67 per cent revenue growth compared to the same time last year, resulting in the firm accounting for 14 per cent of the US market during the month.

Macs also saw US retail shipments grow by nine per cent on a five per cent increase in retail revenues. Macs accounted for a quarter of all money spent on computers through retail during the month.

According to the report, it was Apple’s notebook systems that provided the boost, suggesting strong sales of its new MacBook Air, MacBook and MacBook Pro models.

"MacBook Air sales appear to be additive to total sales, rather than replacing MacBook Pro sales," said Hargreaves. "We believe a new set of corporate customers make up a meaningful portion of MacBook Air buyers."

"Mac sales do not appear to be negatively impacted by macro environment," he added.

Source: AppleInsider

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