Victory over HD-DVD just the first step in ongoing consumer battle, analyst claims

The fight goes on for Blu-Ray

Analyst firm Strategy Analytics has stated that although the battle has been won, the war is far from over for Sony’s hi-def disc format Blu-Ray.

Though Blu-Ray now has a clear run in the hi-def battleground, convincing consumers who already boast extensive DVD collections to switch to a new format is a separate challenge altogether.

For the full story, head over to the internet’s number one video games industry news source, MCV.

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