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Vendor to focus on ?commitment to innovation? message

Toshiba launches advertising campaign

Toshiba is to launch its first advertising campaign for two years, aimed at reinforcing the company’s unified brand strategy of its commitment to innovation.

The adverts, which will come in 60-second, 40-second and 20-second versions, will feature the company’s Portege R500 laptop.

The campaign will focus on highlighting the vendor’s commitment to innovation, with the R500 being an example of that.

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