In the three month leading up to Christmas, online sales in the UK rose by more than 50 per cent, reaching £15.2 billion according to IMRG Capgemini’s e-Retail Sales Index.
Internet sales between October 1st and December 31st were up from £9.61 billion in 2006, with the survey citing electronics and clothing as two key areas that did well.
It also found that retailers that had a dual presence – that is those that are on the High Street, as well as having an online retail outlet – were among those that performed best. John Lewis in particular performed well.
"There can be no doubt [that] online is growing its share at the expense of bricks and mortar retailers and we believe this trend will continue," said Anthoula Madden, vice president at Capgemini’s consumer products and retail division.
Argos, Comet and Tesco all said earlier this week that their online sales had been strong, even as their High Street outlets struggled to maintain the growth they have experienced over the past couple of years.
Even DSGi, which earlier this month issued a £50 million profit warning, saw its online presence perform well.