PC retailer's marketing campaign named 16th most annoying advert of 2007

Consumers find PC World adverts ‘irritating’

PC World’s advertising campaign is one of the most irritating marketing drives of 2007, according a poll carried out by BrandRepublic.

31 per cent of those questioned said that they found PC World’s in store adverts, where staff demonstrate the retailer’s latest deals to customers, irritating.

It was the joint 16th most irritating advert, alongside the Challenge Churchill campaign.

Injurylawers4u scooped the top spot riling 58 per cent of all those questions, with Picture Loans coming a close second with 56 per cent.

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