Future has announce massive changes to its digital presence, with the launch of a new website and the revamping of its flagship technology magazine’s website, T3.
The magazine publisher has announced that its brand-new technology website, TechRadar, is set to launch before Christmas. TechRadar is the latest addition to the publisher’s growing online Radar network. It joins the likes of GamesRadar, MusicRadar and Bike
It also announced that it is planning to re-launch T3’s website before Christmas.
The two sites have been designed to complement each other, focusing on clearly defined sections of the market. Future has said that it believes the titles will benefit from cross-promotion, as well as its raft of consumer electronics titles, including Home Cinema Choice and Hi-Fi Choice.
Future has said that it will be positioning T3’s new as the place to go for those who are " always searching for the latest, coolest kit," and will feature all the latest news, previews and reviews about the latest products.
In contrast, Future says TechRadar has been described as: "The New Scientist of technology journalism," offering deeper analysis and insight into the latest news and delving into greater technical detail in its features and reviews."
TechRadar will launch with more than 5,500 product reviews taken from the publisher’s consumer electronics and computing titles.
Speaking about the launches, Future’s UK digital sales director, Danny Ward-Lee said: "
Danny Ward-Lee is Digital Sales Director for Future UK: "Together, T3.com and TechRadar offer a compelling option for media agencies and manufacturers who want to promote their products to consumers at both ends of the market.
"T3 users buy the latest kit and want to impress their mates, whilst the TechRadar audience live, eat and breathe technology."
Future’s UK CEO, Robert price added: "In addition to games, cycling and music, technology has been a cornerstone of our business since we launched in 1985.
"At a time when people are spending more time and money on gadgets and electronics than ever before, our trusted, targeted editorial services put us in an important position; essentially as a conduit between industry and consumers.
"Crucially, none of our brands exists in isolation. We now have a highly efficient network of services that both reflects a diverse array of consumer interests but also provides our commercial partners the option of either scale or very precise targeting.
"TechRadar and T3.com are great examples of Future continuing to build on its core-sector strengths online – a winning strategy which saw us returning to profitability in 2007."