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Breaking of $100 barrier sees sales explode as players reach mass market price point

HD DVD shifts 90,000 units in one weekend

Toshiba HD DVD players shifted 90,000 units in of its HD-A2 model over one weekend as a result of the surprise price drop to an daring $98.87. Interestingly, it was only when standard definition dipped below $100 for the first time, that customer confidence took off and players began to sell.

Sony, since mid-summer, has sold only 100,000 standalone Blu-ray format players. However, although Toshibas efforts are seemingly paying off Sony has shipped over 5.51 million PS3s, all of which come with in built Blu-ray drives.

It seems that for now, in terms of standalone players, HD DVD is an underdog beginning to bare its teeth in what has been a fierce war. It is worth baring in mind that popular films available on only one format are influencing sales of players, for example Spiderman was released exclusively on Blu-ray, while 300 appeared on HD-DVD only.

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