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While O2's CEO, Peter Erskine talks 'Apple' pie

Apple to unveil UK iPhone on 18th?

Reports are emerging that Apple is to host an event at its Regent Street store in London on Tuesday the 18th.

Although few details are available about the event, it is widely expected that it will be in relation to the UK’s iPhone launch details.

According to UK gadget site Pocket-Lint, the invite bears the words "Mum is no longer the word" hinting that Apple may be preparing to announced full details of its eagerly anticipated product at the event.

The reports comes after O2’s chief executive, Peter Erskine openly discussed with newspaper, The Times why he believes revenue sharing is okay: "If sharing revenue brings a bigger pie to the table, then we’ll be happy to share that pie … The revenue-sharing model will play an increasingly important role in the future of converged communications."

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