Rugby World Cup boosts LCD and Plasma TV sales to 455,000 in four weeks

Flat screen sales boosted by ‘ruggernomics’

In the four weeks leading up to the start of this years Rugby World Cup sales of flat screen TVs approached half a million – driven largely by what analysts are dubbing ‘ruggernomics.’

According to the latest statistics released by marketing research firm GfK today sales of TVs reached 455,000 – a 150,000 rise in year-on-year sales. The rise in sales is similar to that which occurred in the lead up to the 2006 Football World Cup – suggesting that this was due to the well-established phenomenon of major sporting events driving sales of high end televisions.

GfK’s business group director, Anthony Norman said in the report: "Ahead of the FIFA World Cup in 2006 sales of televisions boomed and retailers had stock flying out of their showrooms, in fact the market showed a very similar trend to what we have witnessed in recent weeks."

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