New look show to put greater emphasis on "tradeshow efficiency"

CeBIT gets more commercial

In the words of Ernst Raue, the Deutsche Messe board member in charge of CeBIT, the 2008 show is gearing up to "underscore its outstanding role as the digital community’s No. 1 marketplace".

The new-look CeBIT will aim to be more user-centric than ever, but it will also offer "maximum efficiency in terms of thematic layout, duration and added-value services."

The show will be thematically subdivided into three main categories: Business Solutions, Public Sector Solutions and Home & Mobile Solutions. Rather confusingly, however, the uniting theme of Technology & Infrastructure will interface with all of the above.

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