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Dixon’s Sales Group has appointed John Browett as chief executive

New boss for DSG

DSG has appointed John Browett as the firm’s new chief executive, following the news last week that long serving boss John Clare had decided to leave the parent company of PC World and Dixons.

Browett leaves his current position of operations development director at Tesco, where he was responsible for the design and improvement of the Tesco operating model, reports Retail Bulletin.

‘I am very pleased that John has agreed to join DSG international as our new Group Chief Executive,” said Sir John Collins, Chairman of DSG. “He brings a wealth of retailing experience to the Group from Tesco.

“His involvement in creating Tesco’s online operations and more recently in driving improved customer experience and operational efficiencies will ensure that DSG international can continue to capitalise on our strengths for the benefit of our customers, employees and shareholders.”

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