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Leading global software company Microsoft has reportedly had a breakthrough in its quest to produce software that can accurately predict a users name, age, gender and location simply by monitoring their web browsing patterns.
The Inquirer reports that the idea behind the software is to prevent people from hiding their identities online.
It works by making assumptions on the correlations between the sites people choose to visit and their personal characteristics. To date Microsoft has achieved notable accuracy when it comes to gender and age prediction, but data relating to occupation, qualifications and location is next up.
