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The new Creative Zen Stone is almost half the price of an iPod Shuffle.

Creative launches price war with Apple

Costing a mere only £27.99, the new 1GB MP3 player’s price compares favourably with the 1GB Shuffle, which goes for around £50.

Where previous Creative Zen launches have attempted to compete on features, this launch marks a concerted attempt by Creative to undercut Apple at the entry level end of the market.

The player features a smooth, contoured design and is available in six colours: black, white, red, blue, pink and green. The Creative Zen Stone lets users randomly shuffle through their tracks or navigate between their playlist folders and favourite artists.

Key facts

Stores up to 500 songs
Supports MP3, WMA (DRM9) and Audible
Standard mini-USB connection
Up to 10 hours playtime from built-in rechargeable battery

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