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Popularity for online video is eroding traditional TV viewing, says a report by market research firm ICM.   

TV viewing losing ground to web

According to the study, the popularity of online video is driving usage of PCs as multimedia devices, with 43 per cent of Britons surveyed claiming that they watch less normal TV as a result of viewing videos over the internet. The survey of 2070 people also showed that online and mobile viewing is rising, with three quarters users saying they watch more than they did a year ago.

The study identifies the youth market as mostly responsible for the boom, with 28 per cent of 16 to 24 year olds surveyed claiming they watched videos online more than once a week. Meanwhile, a study by Ofcom earlier this year said the number of 16 to 24 year olds watching TV in an average day had dropped 2.9 per cent between 2003 and 2005.

Much of this popularity is fuelled by sites such as YouTube, which have made uploading, viewing and sharing videos online much easier. It is expected that UK broadcasters will soon catch up with the US, where programmes are regularly available from the network’s websites and services. BBC, ITV and Channel 4 are all implementing systems that will allow them to offer the majority of their shows on the internet by the end of this year or the beginning of 2007.

Elsewhere, the first award ceremony dedicated to web-based videos – the Vloggies –was held in San Francisco at the beginning of November. 

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