Customers who use the firm’s online ordering service will be awarded with points, which can be redeemed against a range of gifts or products from Enta’s own portfolio. Existing users will be signed up for the scheme automatically, while those that have not used the online ordering system before will be able to register for the scheme by opening an account. The prizes will be advertised on the portal, and users will be able to see how many points they will accrue against each order placed.
“This scheme is a way for us to give something back to our customers. We are delighted to be working with vendors such as D-Link, Belkin, Sennheiser and Fronnar during our launch,” said Jon Atherton, Vice President at Enta. “Working closely with our vendor partners, we aim to reward our customers’ loyalty over the coming months and encourage people to use our e-commerce facility to place their orders. There are no hidden costs, just purely a way of investing our marketing budgets where we feel they will be most effective.”