The initiative is designed to reinforce both its relationship with European resellers and the strength of its brand, and uses three levels of certification based on revenue achieved through ViewSonic products.
Resellers who actively purchase and promote ViewSonic products are described by the firm as Business Partners, and will be listed on its public website and given access to the GO Partner Portal, which contains product information, sales incentive programmes, and pricing tools for deals.
The next category up, Enterprise Partner, is described as resellers who lead specific markets or their geographical area, who heavily promote ViewSonic products, and who provide support capabilities and superior service. Those in this tier will be provided with additional support form the programme such as marketing funds, direct access to literature ordering, web seminars and demo products.
Meanwhile Premiere Partners will be those who provide complete solutions to customers and promote the products to large cooperate institutions. Benefits of this category include access to a rebate scheme and entitlement to sales and technical training.