VIP has announced the acquisition of Techfever, an IT e-tailer, thus further diversifying its business strategy following the January take over of Realtime Distribution.
Techfever’s market consists of SMEs, computer enthusiasts and technically proficient consumers. It was the first company to pilot VIP’s XML Services and has been virtual warehousing VIP products since.
The thinking behind the move is for VIP to be better able to service the digital home market. The company will continue to be run independently, much like Realtime, and to source a selected range of products from VIP via XML and some AV products from other suppliers.
Jatti Sahni, VIP Chairman, commented: “Techfever has been a customer of VIP since it was established, and provides us an opportunity to reach consumers with pre-established links via XML. The acquisition allows VIP to steer Techfever away from competing with our customers into a growth market.”
Stuart Davies, managing director of Techfever, added: “This is a great opportunity for Techfever to develop by moving from a mature and highly competitive market of price focused components and IT products, dominated by major e-tailers to a value-add supplier of niche digital home products. The structure, support and financial backing of the VIP group will be of great benefit to the company.”