PCR Tech and IT retail, distribution and vendor news

Cato Networks has appointed Tristan Elder as Vice President of EMEA Channel as the company accelerates the expansion of its partner ecosystem across the region. Elder, a well‑known channel leader, joins from ExtraHop Networks, where he headed the EMEA channel organisation. His earlier career includes a key role in CrowdStrike’s …

Climb Channel Solutions has expanded its partnership with cybersecurity vendor Fortra into the UK and Ireland to meet rising channel demand for consolidated, data‑centric security platforms driven by AI adoption, regulatory pressure and evolving threat landscapes. The new agreement builds on the companies’ North American partnership, signed in October 2024, …

Acer has expanded its digital infrastructure for channel partners and supply‑chain teams with two major launches aimed at speeding up operations and improving decision‑making across EMEA. The company has introduced a new Channel Partner Portal designed to centralise bid management, deal registration, product data, marketing assets and after‑sales tools in …

TD Synnex has expanded access to its StreamOne Ion aggregation platform, allowing partners in the UK and Ireland to create their own white‑label cloud storefronts and offer customers a self‑service route to purchasing, provisioning and managing cloud services. The StreamOne White Label Storefronts give partners full control over branding, pricing …

TD Synnex has been named by HPE as one of its global distribution partners, supporting the vendor’s move to a unified worldwide distribution model. This is designed to simplify how partners access HPE’s portfolio, create more consistent engagement across regions, and maintain support for regional and specialist distributors. Under the …

GoBright has appointed Northamber Group as its new distribution partner for the UK and Ireland, extending a relationship that has already proved successful in the Benelux. The agreement supports GoBright’s wider international growth plans, with demand for smart workplace technology rising across both regions as organisations continue to refine hybrid …

By Paul Butler, Sales Director UK & Ireland, AOC. When I was at BETT in January, I met with Lynn, and she asked me what topics we could write about in PCR.  One topic that has been very much on my mind recently is the state of mental health in …

Bitdefender has appointed veteran cybersecurity executive Frank Koelmel as chief revenue officer for its Business Solutions Group, strengthening its global go‑to‑market leadership as demand for advanced security platforms continues to rise. Koelmel, who has more than 30 years’ experience scaling multinational cybersecurity and software organisations, will oversee global business development …

Panasonic Toughbook has overhauled its European channel strategy with the launch of Elevate, a new partner programme designed to bring greater structure, predictability and financial clarity to rugged mobility resellers. The initiative introduces a formal tiered model, deal registration, expanded training and certification, and performance‑linked incentives, marking the most significant …

Huntress has expanded its channel ecosystem with four new distribution partners as the company accelerates its growth across the mid‑market, public sector, and EMEA. Ingram Micro, Vertosoft, Liquid PC, and QBS Software have joined its global network, widening access to the Huntress Agentic Security Platform and its 24/7 AI‑centric SOC. …

QBS has been named as a recipient of the King’s Award for Enterprise in International Trade, recognising the distributor’s sustained overseas growth and its expanding role as a global software delivery platform. The honour, approved by His Majesty The King on the recommendation of the Prime Minister, is one of …

Hammer Distribution has entered a strategic partnership with European cybersecurity vendor Stormshield, adding the company’s full range of Next-Generation Firewalls to its security portfolio. The agreement positions Hammer as a key distributor for Stormshield in the UK and Ireland, expanding access to firewall solutions certified to EU Restricted, NATO Restricted …