PCR Tech and IT retail, distribution and vendor news

TD Synnex has been named by HPE as one of its global distribution partners, supporting the vendor’s move to a unified worldwide distribution model. This is designed to simplify how partners access HPE’s portfolio, create more consistent engagement across regions, and maintain support for regional and specialist distributors. Under the …

GoBright has appointed Northamber Group as its new distribution partner for the UK and Ireland, extending a relationship that has already proved successful in the Benelux. The agreement supports GoBright’s wider international growth plans, with demand for smart workplace technology rising across both regions as organisations continue to refine hybrid …

Bitdefender has appointed veteran cybersecurity executive Frank Koelmel as chief revenue officer for its Business Solutions Group, strengthening its global go‑to‑market leadership as demand for advanced security platforms continues to rise. Koelmel, who has more than 30 years’ experience scaling multinational cybersecurity and software organisations, will oversee global business development …

Panasonic Toughbook has overhauled its European channel strategy with the launch of Elevate, a new partner programme designed to bring greater structure, predictability and financial clarity to rugged mobility resellers. The initiative introduces a formal tiered model, deal registration, expanded training and certification, and performance‑linked incentives, marking the most significant …

Huntress has expanded its channel ecosystem with four new distribution partners as the company accelerates its growth across the mid‑market, public sector, and EMEA. Ingram Micro, Vertosoft, Liquid PC, and QBS Software have joined its global network, widening access to the Huntress Agentic Security Platform and its 24/7 AI‑centric SOC. …

QBS has been named as a recipient of the King’s Award for Enterprise in International Trade, recognising the distributor’s sustained overseas growth and its expanding role as a global software delivery platform. The honour, approved by His Majesty The King on the recommendation of the Prime Minister, is one of …

Hammer Distribution has entered a strategic partnership with European cybersecurity vendor Stormshield, adding the company’s full range of Next-Generation Firewalls to its security portfolio. The agreement positions Hammer as a key distributor for Stormshield in the UK and Ireland, expanding access to firewall solutions certified to EU Restricted, NATO Restricted …

Arrow Electronics has signed a distribution agreement with Motorola Solutions, a move that broadens Arrow’s security offering and deepens its reach across physical security, cybersecurity and cloud‑based intelligent services. The agreement gives Arrow access to Motorola Solutions’ video security and access control technologies, delivered through its Avigilon business. The range …

For more than three decades, PoINT Software & Systems has been working on a problem that has only grown more urgent: how to store, protect and preserve the world’s expanding volumes of inactive data. The company’s Managing Director, Thomas Thalmann, describes the challenge: “We have technical teams with challenges of …

Sage has expanded its collaboration with Amazon Web Services (AWS) to accelerate the adoption of agentic AI and cloud‑based financial management tools for small and mid‑sized businesses. Announced at Sage Future in San Francisco, the agreement brings together Sage’s AI‑powered financial software with AWS infrastructure and AI services, aiming to …

Westcon‑Comstor has expanded its hyperscaler marketplace capabilities with global participation in Microsoft’s resale-enabled offers (REO) programme, positioning the distributor to help channel partners accelerate marketplace‑led growth. REO allows software vendors to authorise approved partners to create and manage private offers in Microsoft Marketplace, with Microsoft handling billing and payment collection. …

Pax8 has formed a global partnership with NinjaOne to give MSPs and managed intelligence providers wider access to unified IT operations and security tooling as demand for AI‑ready infrastructure continues to rise. The agreement will see Pax8 introduce partners to NinjaOne when they are evaluating remote monitoring and management or …