PCR Tech and IT retail, distribution and vendor news

Sharp Europe used its Inspire Expo 2026 event to set out a consolidated brand strategy and confirm the next phase of its transformation into a broad-based technology and services provider. The company outlined a unified operating model, deeper integration across its business units and new investments designed to strengthen its …

WD has retired its SanDisk Professional brand and reintroduced its G‑DRIVE name as the unified brand for its external storage portfolio aimed at content creators and creative professionals. The move brings all HDD‑based SanDisk Professional products under the G‑DRIVE label, which will now serve as the company’s single identity for …

CI Distribution has confirmed a new UK distribution partnership with Axagon, a European manufacturer of connectivity, storage and PC accessory solutions. Under the agreement, CI Distribution will introduce Axagon’s range of USB hubs, docking stations, adapters, enclosures, charging devices and data‑management accessories to its UK reseller base. The partnership broadens …

Xerox has announced a major redesign of its global print go‑to‑market structure, introducing a unified sales model and new regional framework intended to streamline operations and support renewed market share ambitions. The changes take effect in the second quarter of 2026. According to the company, the revised structure consolidates sales …

Westcon‑Comstor has signed a Europe‑wide distribution agreement with UiPath, extending a relationship that previously covered the UK, France, Spain, Portugal and Germany. The deal positions Westcon‑Comstor as UiPath’s strategic distributor across the region and reflects rising demand for AI‑driven automation as organisations move from isolated pilots to broader, enterprise‑scale programmes. …

TD Synnex Datech has been appointed as a distributor for Dassault Systèmes’ Solidworks portfolio in the UK and Ireland, extending the range of CAD and design software available to its channel partners. The agreement gives partners access to the full Solidworks suite, supported by Datech’s specialist team and its established …

Panasonic Toughbook has appointed Alex Gaffney as its EU Technology Alliances Manager, a role focused on strengthening relationships with technology vendors across Europe and supporting the company’s wider mobility ecosystem. Based in Bracknell, Gaffney will oversee Toughbook’s European vendor partnership strategy, working with suppliers whose technologies integrate with Panasonic’s rugged …

Arrow Electronics has signed an exclusive agreement with Oaka Studio to broaden the support available to Microsoft channel partners across the UK. Oaka Studio, a consultancy specialising in Microsoft partner advisory and go‑to‑market strategy, will work with Arrow to deliver targeted guidance, enablement and commercial support for resellers and managed …

Westcon-Comstor has signed a distribution agreement with Networking‑as‑a‑Service (NaaS) provider Meter, becoming the company’s first distributor across Europe, the Middle East and Africa. The agreement brings Meter’s full‑stack enterprise networking platform to the EMEA channel, giving partners access to a subscription-based model designed to simplify deployment and reduce upfront investment. …

Channel Live is back for 2026 with a new approach and a new venue. The event will be more accessible than ever before to MSPs and resellers looking to build sustainable and scalable businesses. Taking place at Tobacco Dock in London on Tuesday 10 March, with the one-day show set …

Lenovo has appointed Andy Rhodes as its new General Manager for the United Kingdom and Ireland (UK&I), strengthening the company’s regional leadership as it continues to expand across key technology markets. Rhodes joins Lenovo from HP, where he held several senior leadership roles, including Division President & General Manager of …

Pax8 has appointed Chris Clarke as Director of Sales for the UK and Ireland, tasking him with leading regional sales strategy and strengthening engagement with managed service providers (MSPs) and Managed Intelligence Providers. Clarke has more than 15 years of experience in the IT channel, including senior roles focused on …