Topics

£5 million ad campaign and improved customer service also driving sales, according to CEO

It’s easy to knock those at the top. A news story about PC World or Currys on the PCR site is almost certain to elicit a few negative comments. Usually they accuse the stores of being box shifters with little product knowledge. It’s an attitude DSGi acknowledges, and it understands that it’s a knock on effect from its business model of old, which to be fair was mainly centred around price promotions. It’s an image the group has been trying to get away from for a long time.

Liverpool store stood out for 'friendly' service

IT services director says he wants 80% of problems solved first time

Birmingham store wins for service and for actually stocking a touchscreen PC

Retail group's sales grow eight per cent during Christmas period

Zen Computers comes top in PCR's search for a graphics tablet

Retail group posts results, CEOs agree new OS is good for business

FEATURE: Store judged to have best service when it comes to media streaming devices

Facebook group attracts thousands of members

Sales at Currys and PC World see quarterly decline

The retail group responds to our ‘PC World embarrassed’ report

Retail giant scores lower than supermarkets in new study

PCR's mystery shopper visits Maplin, Game and Eclipse looking for a graphics card

PCR's mystery shopper visits Currys, Comet and PC World looking for a graphics card

Raft of outlets across its portfolio to be refitted as 'Get Connected' stores by end of 2010

This month, our undercover agent travel to the Lakeside Shopping Centre

Claims supermarkets and mobile operators can't give customers confidence with IT purchases

PC World and Currys parent posts £140 million loss for the year