Brands
Events
March 25th, 2010 @ The Royal Garden Hotel, London
The third annual PCR Awards is set to be the social event of the year for anyone involved in the PC retail sector, and a well deserved celebration for the nominees.
Competitive Package
UK - London
Electronics giant reportedly spends $275m on Quattro Wireless
Research finds nearly 40 per cent of surfers turned off by online ads
VIDEO: New clips show Griffin family endorsing Windows 7
Display ad firm acquired by search giant previously partnered with rival
Microsoft exec says firm wanted to "create a Mac look and feel"
Vendor appoints new agency to handle the transformation of its in-store experience
Says 'fresh start' means the firms isn't pigeon-holed into focusing on one market
INTERVIEW: Vendor assembles three-tiered approach to fresh marketing push
Brand-building drive sees massive investment, new emphasis and new slogan
New drive emphasises value of ‘Buy it Now’
Global economic slowdown forces a rethink
Firms agree on international advertising deal
Firm extols the virtues of a Vista upgrade with $300 million campaign
Retailer aims to drive home unique shopping experience
Retail group moves to strengthen below-the-line advertising
eMarketing lowers sector ad spend forecast, citing strategy confusion as cause
"Get a Mac" campaign sets sights on back-to-school and college markets
Clear Marketing Communications to take over consolidated brand strategy and offline ad account
US law firm KBK launches class action over claims 20-inch iMacs can display millions of colours
Firm announces plans to cut positions after poor fourth quarter profit
