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Entries in 'techno-babble' (4)

Comet aims to inject 'personality' into tech retail

Comet aims to inject 'personality' into tech retail

NEWS

Having given its corporate and in-store image a lick of paint, Comet says it is looking to put more 'personality' into electricals retail, as part of its strategy to snatch ...

Andrew Wooden
by Andrew Wooden
on Oct 1st 2010 at 12:58PM
Cut the techno babble, says IT retail

Cut the techno babble, says IT retail

NEWS

As the tech industry looks to capitalise on the burgeoning tablet and 3D sectors, leading retailers say the market needs to simplify the way in which it communicates to customers ...

Andrew Wooden
by Andrew Wooden
on Aug 9th 2010 at 11:18AM
Is techo-babble damaging?

Is techo-babble damaging?

NEWS

It's long been a position of this publication that it is easy to over-estimate the general public's understanding of the products our industry is built on. This assertion is not ...

Andrew Wooden
by Andrew Wooden
on Jul 2nd 2010 at 1:05PM
Selfridges slams 'techno-babble' in retail culture

Selfridges slams 'techno-babble' in retail culture

NEWS Top end department chain Selfridges has attacked the way in which technology retailers overly rely on technical terminology when explaining products, leading to consumer confusion and a mystification of the ...
by Ben Furfie
on Feb 29th 2008 at 3:35PM