Entries in 'campaign' (9)
Dell plans new marketing drive
NEWSDell is making over its marketing strategy in an attempt to dump its image as a cut-price alternative to higher-end products from the likes of Apple.
Kindle ad targets iPad
NEWSAmazon has launched an advertising campaign that appears to target the iPads shortcomings as an e-reader.
Apple to axe ?Get a Mac? ads?
NEWSJustin Long, who played the Mac in the US versions of Apple’s ‘Get a Mac’ adverts has stated that the vendor is going to axe the campaign.
Dixons plays on service reputation
NEWSDixons has initiated a marketing campaign that plays on its reputation for poor customer service and low prices.
Microsoft to help Britons get work
NEWSMicrosoft has launched its Britain Works campaign that aims to help 500,000 UK citizens get in to jobs within the next three years.
Google launches marketing drive
NEWSGoogle has initiated an advertising campaign in the face of mounting rivalry with Microsoft in the office applications software segment.
Samsung marketing campaign paying off
NEWSSamsung has sold half a million LED-backlit LCD televisions since they were launched in March, aided by a large marketing campaign.
PC World launches biggest ever ad campaign
NEWSPC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message.
Microsoft strikes back
NEWS Microsoft has committed itself to spending $300 million on a new advertising campaign to push the benefits of Windows Vista.
