Xerox has launched its biggest revamp in years as it moves to shake off its image as just a copier manufacturer.Working with Interbrand, Xerox has unveiled a new logo, along with a rethink of its corporate identity, which it hopes will emphasis its move into software and services, alongside its traditional printing and copying operations.
The transition is expected to take around 18 months to complete, with a marketing campaign expected to help promote the change.
Ursula Burns, president of Xerox, said: "We're strengthening our attributes and giving our brand a contemporary look that is more relevant for business today – a bit less formal, a lot more lively with links to our heritage and a nod to the future."
Advertisement
Related Stories
- Which sex is better at smashing up printers? Apr 27th 2012 at 12:57AM
- Serif agrees Asda deal Apr 17th 2012 at 2:27PM
- Adobe releases Lightroom 4 Mar 6th 2012 at 7:02AM
- Adobe pushes digital marketing services Feb 22nd 2012 at 2:40PM
- VLC 2.0 announced Feb 14th 2012 at 6:38AM
- Over half of UK companies infected by malware Feb 13th 2012 at 11:57AM
- Microsoft gets heavy on educational pricing Feb 13th 2012 at 5:54AM
- Microsoft gets stingy with Technet Feb 6th 2012 at 7:11AM
- Interactive Ideas signs Bitdefender deal Jan 26th 2012 at 11:23AM
- Printers and print accessories Jan 13th 2012 at 11:25AM
