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Wimbledon experiments with IBM's Watson and iBeacons

Jade Burke
Wimbledon experiments with IBM's Watson and iBeacons

As the iconic tennis championship kicks off today, Wimbledon has revealed it is experimenting with new technologies such as IBM’s Watson.

Wimbledon will use IBM Watson analytics to help improve the experience of fans who are unable to attend the event.

IBM has already been a partner of Wimbledon for over 25 years, and provides information from the Championships, as well as monitoring social media to inform the players what fans are talking about online.

Alexandra Willis, digital boss at Wimbledon, told journalists during the launch of its digital strategy that Wimbledon’s content team will also test the app Periscope.


She said: “We will be using it in a targeted way to capture unique moments. But what is the right way for spectators to behave?

“If someone is holding up a tablet and blocking someone else from watching the action that’s not the right behaviour for Wimbledon. It’s something we have to keep an eye on.”

In addition, Wimbledon will also create content for Snapchat users, and will encourage fans to share images using the Geofilter feature.

For the first time, Wimbledon will also be using iBeacons, which have been used at Southfields and Wimbledon Tube stations, which will send messages to people who are arriving with directions and advice on where to queue via the app.

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