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Widget UK acquires stake in NOW Mobile BV

Helen French
Widget UK acquires stake in NOW Mobile BV

Consumer electronics distributor Widget UK has acquired a majority stake in NOW Mobile BV, a Netherlands distribution firm. 

NOW Mobile will be managed initially by Bart Hoorntje, a Dutch national, in addition to his current UK responsibilities at Widget. 

The acquisition will give Widget a platform to service the Benelux markets with its current portfolio of products, including Orbitsound, Fitbit and Sphero.

Widget chairman Mark Needham commented: “It is important for us to broaden our sales channels, both in the UK and overseas, and the acquisition of Now Mobile BV is a key step for us. Bart has been with us for a long time, and he is the perfect person to get our new subsidiary off the ground.”

NOW Mobile BV has been a significant player in the Netherlands for several years, building up its business distributing Palm hand-held computers and Flip video cameras.

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Tags: Distribution, Consumer Electronics, Widget, Widget UK, now mobile

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