Lenovo has signed a deal with Westcoast that will see it distribute the vendor's full range of products, aimed at winning market share from its rivals.The deal means that Westcoast will distribute Lenovo's full consumer and business ranges, alongside current distributors Interface Solutions, Ingram Micro and Northamber.
Speaking to PC Retail, Terry Shaw, commercial manager at Westcoast, said: "The consequence of Westcoast's 'narrow and deep' philosophy is that we are very selective with regard to our vendor partnerships.
"Our engagement with Lenovo brings another world-class vendor into our portfolio. We see it as a big opportunity to create incremental business for both Lenovo and ourselves."
The news comes just three weeks after PC Retail reported on Lenovo's plans to further expand its market share in the wake of Acer's purchase of Gateway and Packard Bell.
Advertisement
Related Stories
- Lenovo net profits soar by 73% May 23rd 2012 at 10:55AM
- Westcoast to hold HP Generation8 events May 23rd 2012 at 10:15AM
- Staff happiest using their own tech devices May 18th 2012 at 12:41PM
- Lenovo's ThinkPad X1 Carbon is world's lightest May 15th 2012 at 6:23AM
- Lenovo's ThinkPad USB 3.0 dock May 9th 2012 at 12:11AM
- Westcoast to showcase portfolio of products & services at Boot Camp Apr 16th 2012 at 2:58PM
- Get your hands on the new Apple TV - for free Apr 3rd 2012 at 10:08AM
- Network Group backs PCR Retail Boot Camp Apr 2nd 2012 at 12:20PM
- Autotask backs PCR Retail Boot Camp Mar 30th 2012 at 10:44AM
- Lenovo aims to ship first Windows 8 tablet Mar 18th 2012 at 10:44PM
