Walter Ji will now be responsible for leading Huawei’s consumer business group for the Western European region.
In his new role, Ji will continue to ensure that premium products are offered to the market, and developed in a consumer-centric way; building the brand image and cooperating with local partners to build the ecosystem in order to establish the best customer experience in the region.
Ji started his career with Huawei back in 2001 when he joined the R&D department. He was appointed CEO of Huawei Nigeria in 2007. In 2011, he became CEO of Huawei Technologies Spain and Portugal.
Following this role, Ji was appointed vice president of Western Europe as well as president of the Carrier Network Business Group in Western Europe in 2015 to oversee growth in the region.
Richard Yu, CEO of Huawei Consumer Business Group, commented: "Walter Ji is an outstanding talent, with in-depth industry knowledge, who will drive our consumer business in Western Europe. Not only has he obtained valuable experience in two of Huawei’s most successful markets in Europe, but he also has a proven track record in management and business operations at the international level.
“With Western Europe being one of our key markets, we are certain that he will be instrumental in building on our success by significantly increasing our market share and furthering our brand perception.”
Ji added: "I am very proud to play a role in Huawei’s development to become a truly premium brand. At Huawei, we focus on creating innovative products through consumer-centricity, technological craftsmanship and establishing the right partnerships.”
With Huawei’s new premium flagship products such as the P- and M-series, the company is continuously striving to improve the user experience. Innovations such as Knuckle Control or the VIP Service for Huawei customers are proof points of Huawei’s commitment to putting the consumer first.
“We believe the expertise, craftsmanship and innovation connected to our products is resonating positively with consumers. We are glad to see that our brand awareness has already increased significantly over the past few years to over 80 per cent in five countries, and look forward to building on this success.”