Walmart senior vice president and general merchandise manager Gary Severson has said that the technology industry must avoid complicating technology for innovation's sake.
Speaking at this year's CEO summit, he praised the innovation of the industry, but said that manufacturers must always bear in mind usability when creating a product for the mass market, according to TWICE.
"The industry should focus on simplicity and get away from bells and whistle," Severson told the conference. "The majority of customers are not tech heads. They just want a good experience and good things to happen. Categories that are introduced which are too complicated won't come into the market.
"This industry thrives on innovation, but the faster the customers understand the technology, the faster it reaches more customers."
Advertisement
Related Stories
- Eugene Polley, inventor of the remote control, dies at 96 May 22nd 2012 at 10:10PM
- Gem lands Krator distribution May 22nd 2012 at 9:36AM
- iPhone 5 'bigger screen' rumours gather pace May 17th 2012 at 2:13PM
- Gadget Show Live 2012: The trade day Apr 10th 2012 at 1:55PM
- VIP goes forward with Forward Industries Mar 15th 2012 at 10:00AM
- iPad and Kindle Fire lead strong tablet sales Mar 14th 2012 at 2:29PM
- Beam me up, Samsung Feb 28th 2012 at 2:28PM
- Gem signs partnership with Jarre Technologies Feb 2nd 2012 at 12:00PM
- Gem offers mobile gaming environment Jan 25th 2012 at 2:38PM
- Widget UK adds Fitbit to portfolio Dec 21st 2011 at 9:52AM
