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There has been a lot of talk around VoIP (voice over IP) services, with BT previously predicting that the telephone system will soon be taken over by VoIP.
Now VoIP service provider Cloud Telephones has revealed it has seen a period of steep growth in sales.
Over the summer the firm witnessed an increase in sales and expects to see even more in the last quarter of 2015, and is looking to recruit additional sales specialists to cope with the growth.
John Carter, MD of Cloud Telephones, said: “The number of leads is growing every week and we need more staff to keep up with the pace.
“The market is being driven by strong uptake of higher-speed, fibre-based broadband services, which really make hosted VoIP practical. Businesses are starting to understand that it works and that it’s reliable too.”
The firm currently represents a number of hosted voice service providers, including Gamma, BT and Vonage.
This sales increase certainly proves that customers are starting to see the benefits of VoIP services, and could lead to the demise of landline phones.
For example, the firm also previously revealed in an interview with PCR that the tipping point for traditional phone lines will be 2018, where sales of IP telephony will out sell landlines.
This also goes to show how important connectivity and cloud services are for consumers, and that more and more businesses should consider offering these types of services if they are to compete in the market.
“VoIP is usually the starting point for hosted services. Once they know it works, businesses soon start to ask about online storage and backup, Office 365 and other applications. The resellers who own these subscriptions will own those customers,” added Carter.
In addition, Cloud Telephones is calling for more resellers to join its partner programme, which already has around 80 resellers across the UK.
Carter continued: “Hosted VoIP is good business, not only because it opens the door to other services revenue, but because it generates regular, fixed income for the reseller and the more seats they add, the more income they receive every month.”
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