Whilst its broadband services continue to be a hit with consumers, Virgin’s reputation amongst tech-heads has taken another hit with the admission that it is in talks with providers about traffic shaping the delivery of certain content.The firm has previously outraged file-sharers and data-freedom fighters by stating that it is considering a ‘three-strikes-and-you’re-out’ policy against those using file-sharing sites.
Now, talking to the Royal Television Society’s Television magazine, Virgin media CEO Neil Berkett has stated: "This net neutrality thing is a load of bollocks," adding that Virgin is in talks with content providers about paying to have their content delivered faster than other who are not Virgin partners.
And on the subject of new, bandwidth-hungry services such as BBC’s iPlayer, Berkett added that “public service broadcasters who choose not to pay would end up in bus lanes with their content delivered to consumers at a lower speed”.
Source: DigitalSpy
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