VIP says that the partnership will offer tangible benefits to its customers, such as competitive prices, a larger range of products, and enhanced stock availability.
“We are delighted to have been awarded Master Distributor status by AMD and look forward to working in even closer partnership with them in the future,” said Duncan McAuley, purchasing director at VIP. “This accreditation will provide many valuable new sales opportunities for our resellers who also will benefit from improved pricing, range of product and services. VIP welcomes the chance to further facilitate communications between AMD and our resellers, helping them understand how AMD can help grow their business.”
Faye Le Duc, channel marketing manager at AMD added: “We are pleased to make this announcement in conjunction with VIP and look forward to forging an even stronger partnership. VIP have implemented strategic sales and marketing campaigns that have fuelled the success they have seen in the CPU and VGA market for AMD. VIPs expertise in the components market has already proved a valuable asset to AMD, so this progression to Master Distributor will allow us to feed through even more aggressive pricing on a wider stock of AMD products via VIP”.