World Cup fever? Possibly. But good news for the consumer electronics business comes as research shows that TV shipments rose significantly year-on-year in Q1.
The DisplaySearch report suggests that total shipments in Q1 2010 were 55 million, while LCD TV shipments showed a 50 per cent YOY improvement to more than 40m units.
Other TV technologies showed strong results, too, with plasma TV shipments surging 21 per cent to 3.4m units. And emerging market demand for TVs ahead of the World Cup has been highlighted by DisplaySearch.
Even mature flat panel TV markets had strong results in Q1. Japan enjoyed a 93 per cent YOY increase in LCD TV shipments and a 38 per cent increase in plasma TV shipments. In Europe the World Cup and digital TV transition in many countries drove growth up 33 per cent.
“Not all regions saw such strong growth though, as North America TV shipments increased just one per cent YOY, although demand certainly seems to have been stronger than supply during Q1,” said Paul Gagnon, director of North America TV Market Research for DisplaySearch. “As TV brands faced a tight supply situation, it seems that brands made some tough choices on where to allocate product, opting for more profitable regions like Europe and Japan where competition and margin pressure isn’t as intense.”
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