US retail group Systemax, which owns Tiger Direct, has bought 16 CompUSA stores in a deal worth $30 million.The deal will see firm buy 16 of the chain's stores, along with other select assets including the CompUSA brand. It will also rebrand its 11 existing Tiger Direct stores under the CompUSA brand.
Systemax's CEO, Gilbert Fiorention added that the three Tiger Direct stores that are currently under construction would also be branded under the CompUSA name.
"We know CompUSA did some things wrong, but we are fixing what was broken about CompUSA," said Fiorentino acknowledging that CompUSA's reputation had been tarnished by poor customer service and staffing problems.
He was, however, positive that Tiger Direct's staff could reverse that trend. "The CompUSA brand may be a bit tarnished, but it's a household brand. TigerDirect knows how to do customer service. You're going to see a completely new CompUSA," he said.
Advertisement
Related Stories
- Systemax shows off CompUSA concept store Oct 30th 2008 at 11:15AM
- Systemax sees record Q1 Jun 18th 2008 at 12:07PM
- Misco owner reports bumper profits Mar 12th 2008 at 1:00PM
- Toshiba lowers prices for HD DVD players Jan 14th 2008 at 12:55PM
- CompUSA to shut all 103 stores Dec 10th 2007 at 9:00AM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!