Tesco has signed a deal with Tribeka to bring its SoftWide service to its stores in the UK.
SoftWide is an in-store manufacturing system that allows customers to order a product on a screen on the shop floor. The data is then burned on to a disk and packaged with in the premises and delivered to the customer in five minutes.
Starting in February, the scheme will initially launch with a wide range of PC software and is expected to expand to include other digital media categories over time.
“Tesco is a fantastic partner for us with a first-rate digital media approach; we are very excited about the opportunities to become part of this strategy,” commented Tribeka’s CEO Daniel Doll-Steinberg.
Tribeka has already successfully deployed SoftWide with various retailers across the globe, including Carrefour, Fuji, Big W, Game, Microsoft and PC Spezialist.
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