Tesco has opened its first Superstore branded outlet at the flagship retail development Liverpool One, with the supermarket going head-to-head with other city-centre non-food retailers like Currys.digital and Carphone Warehouse.The 28,600sq ft store opened today (Monday February 16th) and signals the retailer's move away from only stocking a limited range of non-food items such as cutlery and irons in its High Street stores. Larger non-food items have until now been restricted to its out of town Extra and regular supermarkets.
Tesco has turned over half of the development to non-food, while the other half will be dedicated to food sales.
"The Liverpool shop is a new development for us and allows us to try our superstore in a city centre," a spokeswoman for the retailer told RetailWeek. "The format looks quite different and means our customers can have access to the full range without going to an out-of-town location."
The store will stock a range of non-food products including electricals such as iPods and other MP3 players, televisions, DVDs, music and video games, mobile phones and other products, as well as clothing and homewares.
Advertisement
Related Stories
- Tescos '£2.50' unlimited broadband Feb 14th 2012 at 6:17AM
- HP Folio 13-1000 ultrabook a DSG exclusive Feb 8th 2012 at 6:06AM
- Star Wars: The Old Republic hits two million units sold Feb 2nd 2012 at 2:22PM
- GAME denies immediate stock problems Feb 1st 2012 at 1:56PM
- Tesco shares plummet after poor sales Jan 12th 2012 at 2:52PM
- Aussie retailer Harvey Norman launches offshore games site Dec 23rd 2011 at 5:19AM
- Angry Birds for PC Dec 21st 2011 at 6:00PM
- Mad Catz pulls the trigger Dec 19th 2011 at 4:00PM
- Star Wars: The Old Republic Dec 15th 2011 at 5:51PM
- Diablo 3 cinematic released Dec 14th 2011 at 6:48AM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!