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The free online entertainment service is now open to Tesco’s 16 million Clubcard customers.
Tesco is the first UK retailer to reward its customers with their own online movie and TV service.
Content spanning comedy, drama, kids TV, romance, thrillers and documentaries is on offer with no charges, contracts or subscriptions.
Michael Comish, CEO of Tesco Digital Entertainment, said: “Clubcard TV offers a whole world of free entertainment for all the family. It makes digital entertainment easy and accessible for our customers.
“The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching. We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service.”
The service has been developed by the team behind the Tesco entertainment service blinkbox, with new movies and TV shows added all the time as the service evolves.
Earlier this week PCR reported that former blinkbox director of advertising and sponsorship Scott Deutrom was appointed managing director of the free ad supported service.
Clubcard members can access the service by entering their 16-digit number and a few details including date of birth and postcode. Those without a Clubcard can apply here.
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