Software vendor ABBYY UK has inked deals with two specialist distributors to boost demand for its products across the UK and Ireland.
US-headquartered Douglas Stewart EDU and UK-based Sigma Software Distribution will carry a range of ABBYY’s boxed retail products, as well as download versions of the software.
Douglas Stewart’s focus lies in distributing computer products into the education and charity markets, while Sigma is a value added distributor of specialist technical, development and business software.
Jane Silk, Sigma’s head of vendor relations, said: “We believe that Sigma can help ABBYY translate the benefits that their highly effective tools provide into real business opportunities for our resellers. We will be educating our partners and helping them to communicate to their customers about how ABBYY solutions can save time and money by solving real day-to-day issues around managing information.”
Douglas Stewart’s managing director, Lori Mercier, added: “Our strategy with ABBYY products will be to clearly communicate their suitability within education to our reseller partners and help them proactively promote to their end users.”
ABBYY – which specialises in document recognition, data capture and linguistic software – expanded its team earlier this year with a new channel sales manager for the UK, Fiona McCormick.