Media giant Sky announced the expansion of the firm's broadband network, 10,000 Wi-Fi hotspot network and a new a fibre-based service.
Sky said that the company is to extend the Sky copper-based broadband network to reach 88 per cent of the UK by June next year, an extra million homes added over the current reach. Perhaps reacting to rivals free WiFi selling point such as BT, Sky also said that the firm is to provide free access to subscribers a new network of 10,000 WiFi hotspots.
The WiFi hotspots will be available in venues such as Cafe Nero, Pizza Express and Wagamama.
Also looking to take on rivals BT and Virgin, Sky announced the launch of a new fibre-based broadband service called Sky Broadband Unlimited Fibre. From April, Sky reckon they can cover 30 per cent of UK homes by using BT Openreach's fibre to the cabinet (FTTC) service.
The service will provide 40 Mbps download and 2 Mbps upload for a cost of £20 monthly and will also be free of data usage charges.
"This year sees a number of enhancements that will ensure we create even more choice," said Sky marketing boss Stephen van Rooyen.
"Whether it’s the launch of free public WiFi, extending our network into more parts of the UK, or adding fibre to our product mix, we are focused on meeting the demands of customers and on being their number one choice for home communications."