Major players in the sat nav market have dismissed suggestions that the sector is near maturity.
Speaking to PCR, managing director of distributor Widget said that the satellite navigation market was only near 25 per cent penetration, adding that the accepted definition of a mature market was 60 per cent.
"At this time, market penetration stands at less than 25 per cent. The big players in the sector would like to see that figure raised to 50 or 60 per cent, which is a realistic objective for future growth."
It was a point echoed by sales and marketing manager Damien Woodward: "Despite perception, this is still a very young market. We consider 60 per cent to be the natural level of penetration in a mature market."
To read PCR's full analysis of the satellite navigation market, click here.
Advertisement
Related Stories
- Gemini Devices launches in the UK Jan 9th 2012 at 11:25AM
- Skobbler GPS app now Apple iOS4 compatible Aug 18th 2010 at 10:34AM
- TomTom: Sat navs are ?not the most exciting? Jul 21st 2010 at 1:07PM
- Skobbler releases free sat nav for Android Jul 16th 2010 at 10:16AM
- German firm looks to take down GPS market Jun 14th 2010 at 12:50PM
- GPS customers 'looking for connectivity' May 21st 2010 at 11:45AM
- Sat nav makers 'should stick to their expertise' Apr 1st 2010 at 11:57AM
- Sat nav vendor Mio unveils tablet device Mar 2nd 2010 at 5:47PM
- Sat navs unthreatened by free rivals Feb 9th 2010 at 4:00PM
- Free satnav on Nokia smartphones Jan 21st 2010 at 10:12AM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!