Jamil Nathoo is now responsible for consumer and SMB sales for the PC vendor.
He has been at Dell since 2002, starting off as senior marketing manager, and more recently, director of client solutions.
Nathoo tales over from Sarah Shields, who now heads up UK channel sales as well as the commercial reseller team at the firm. She retains her job title of executive director and GM of Dell UK sales.
Shields was previously looking after UK SMB, consumer, channel and distribution sales for the vendor.
Shields was voted PCR Woman of the Year at our 2014 tech networking and awards event.