Firm becomes Silver Partner of PCR Boot Camp, held at the Brewery, London on Wednesday May 21st

PCR Boot Camp 2014 Partner spotlight: Stock in the Channel

As Stock in the Channel joins the growing ranks of PCR Boot Camp Exhibitors, we speak to Chairman and CEO Tony Meyers.

The expo and conference, held at the Brewery in London, is free to attend for retailers and resellers – to secure your place register here today.

The full conference line up has now be confirmed – check it out here.

What do you see being the biggest challenge facing PC retailers at the moment?

PC retailers have to continually become more efficient. Particularly in hardware, margin pressure has always existed. This market is known for its low margins. The challenge for resellers is to adopt these new tools and run with complete efficiency.

In your opinion, what’s the most important thing for retailers and resellers to bear in mind when dealing with customers?

Multi-channel – your customers now want to interact with you through all channels, there is a desire for more self service. Retailers need to offer this to succeed long term.

What gadget can’t you live without?

iPhone – I got one when it came out. You never have to be bored again!

What do you think will be the next big thing in tech?

Driverless cars and robotics. A huge number of jobs will be automated..

What is your proudest moment as a company?

Getting to a million page views a month nearly 5 years after launch. The channel spends a combined 37,000 hours on our site a month. It makes us feel good that we can save time and money for that many people. ?

What products and services will you be promoting at Boot Camp this year?

See prices – Compare stock and prices from all suppliers in one place – save time and money buying hardware

Webstore – Sell all the products from all your suppliers, matched with full product descriptions plus your profit margin, on your own web store. Sell B2B or on Amazon or Ebay.

Order automation – Touchless fulfilment of drop ship orders – electronic purchase orders sent to suppliers – status and tracking returned – automatically reconciled in your accounts system

What distinguishes you from your competitors?

We empower our customers to make the most of our solution. They can develop and enhance what we offer using third party apps, developers throughout the world or even their own team.

What are you most looking forward to at PCR Boot Camp?

Actually meeting our reseller customers. So much of our interaction is online it will be great to actually talk to our users.

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