PC World's parent company DSGi is preparing to dramatically ramp up its emphasis on online advertising according to its media agency, Walker Media.The move, which is one prong of its plan to increase its already market leading position, will see the firm around 30 per cent of the firm's marketing budget being switched to online advertising. It currently only allocates around two per cent of its budget to online advertising.
The first advertisements in the new campaign broke earlier this month.
Speaking to advertising trade site Mad, DSGi's account manager at Walker Media Poonam Chaphekar said: "PC World has not done a lot of online advertising, but now we're trying to push it as strongly as possible." She added that the firm was looking to increase its integration with price sites, as well branding activity with portals.
Advertisement
Related Stories
- HP Folio 13-1000 ultrabook a DSG exclusive Feb 8th 2012 at 6:06AM
- Rise of the planet of the apps Dec 15th 2011 at 2:18PM
- Intel predicts the big trends for 2012 Dec 6th 2011 at 6:53AM
- Little Printer produces personal 'newspaper' from web Nov 30th 2011 at 5:05PM
- New direction for Spotify? Nov 30th 2011 at 12:10PM
- New look PCR website gives you more Nov 9th 2011 at 2:17PM
- Firefox 8.0 released Nov 8th 2011 at 9:25PM
- Google launches Google+ Pages Nov 7th 2011 at 8:46PM
- Virgin says one third of the UK has access to 100Mb broadband Nov 6th 2011 at 10:52PM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!