PC World's parent company DSGi is preparing to dramatically ramp up its emphasis on online advertising according to its media agency, Walker Media.The move, which is one prong of its plan to increase its already market leading position, will see the firm around 30 per cent of the firm's marketing budget being switched to online advertising. It currently only allocates around two per cent of its budget to online advertising.
The first advertisements in the new campaign broke earlier this month.
Speaking to advertising trade site Mad, DSGi's account manager at Walker Media Poonam Chaphekar said: "PC World has not done a lot of online advertising, but now we're trying to push it as strongly as possible." She added that the firm was looking to increase its integration with price sites, as well branding activity with portals.
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