PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message.
According to Retail Week, the new campaign will run with the strapline: ‘Whatever your world, PC World.’
The two adverts, developed by M&C Saatchi, represent the single biggest marketing investment that PC World has ever made. One aired during last nights Champions League final and another is expected to air on Saturday during the final of Britain’s Got Talent, with cinema ads booked for over 2,500 theatres.
“The new ads put the customers’ needs at the heart of the campaign,” said PC World’s marketing director Niall O’Keefe.
“Our core skill is about getting the right balance between having the technical know-how and being able to listen to our customers and understand their specific needs so we can best advise them on the right solution.”
Advertisement
Related Stories
- ASA slaps Talk Talk for 'UK's Safest Broadband" claim Jan 5th 2012 at 6:22AM
- Intel predicts the big trends for 2012 Dec 6th 2011 at 6:53AM
- Virgin says one third of the UK has access to 100Mb broadband Nov 6th 2011 at 10:52PM
- Google to add indoor shop photos to Maps Street View Oct 31st 2011 at 7:23AM
- Intel to dump 'poor brand image' Atom? Sep 23rd 2011 at 4:03AM
- Nvidia reveal Kal-El mobile chip has five cores Sep 21st 2011 at 8:02AM
- Google to roll out celebrity endorsements Sep 20th 2011 at 8:12AM
- Intel 'visibly smart' US TV advert blitz Sep 19th 2011 at 7:16AM
- Motorola rapped for 'worlds most powerful smartphone' ad Aug 24th 2011 at 11:34PM
- Samsung Galaxy Tab 10.1 goes on sale next week Jul 26th 2011 at 8:38AM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!