Packard Bell has described its re-entry into UK retail as a 'fresh start'.
Speaking to PCR, UK country manager Sylvain Braeme said that despite many consumers recognising the brand as a PC manufacturer, very few could say what type of PCs it made.
"In a strange way, it's very good for us because it means that we start with an established brand, but without it being pigeon-holed into a particular market segment," Braeme commented. "It's essentially a fresh start, which is great for us."
To read the full interview with Packard Bell's Sylvain Braeme, click here.
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