Orange is to trial a new IT and consumer electronics focused store in Milton Keynes, as part of a major new strategy.
With an emphasis on laptops and other consumer electronics, the store will be a test bed for its new multimedia format. It will also run a series of events throughout the year designed to highlight the various products available in the store.
It is a part of a wider change within the network operator's retail business. This week, the company revealed that it would be trialling a franchise operation, with the first store set to open in Bridlington, near Hull. It plans to open up a further nine franchises by the end of the year.
Orange is to open 20 concessions within HMV by the end of August, while up to 100 have been earmarked to take the store within a store approach, as part of its target to have 440 stores around the UK by the end of 2009.
Advertisement
Related Stories
- European Electronics Retail Summit Feb 14th 2012 at 12:00AM
- Caseking.de buys Overclockers UK Feb 9th 2012 at 7:52AM
- HP Folio 13-1000 ultrabook a DSG exclusive Feb 8th 2012 at 6:06AM
- PCR RETAIL BOOT CAMP: Dedicated website now live! Feb 2nd 2012 at 11:42AM
- GAME denies immediate stock problems Feb 1st 2012 at 1:56PM
- Tesco shares plummet after poor sales Jan 12th 2012 at 2:52PM
- Interactive Ideas offers best practice guides for selling online Jan 11th 2012 at 2:03PM
- Shepherd to head up VIP's new retail sales team Jan 10th 2012 at 12:31PM
- HMV bullish despite weak sales Jan 9th 2012 at 2:25PM
- Aussie retailer Harvey Norman launches offshore games site Dec 23rd 2011 at 5:19AM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!