Nvidia has admitted that it needs to simplify its GeForce range of graphics cards as customers struggle to understand the differences between models.Speaking to GI.biz's James Lee, Nvidia's vice president of content business development, Roy Taylor admitted that the current situation needed to be changed but would be a 'challenge' to do so.
"It is a challenge that we're looking at right now. There is a need to simplify it for consumers, there's no question," Taylor said.
"We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem."
Advertisement
Related Stories
- CES 2012: Nvidia hails deluge of Tegra 3-powered tablets Jan 12th 2012 at 5:50AM
- Tesco warns of consumer spending slowdown Dec 9th 2011 at 5:02AM
- Mid-range video cards tested in Skyrim Nov 23rd 2011 at 6:03AM
- Video: Nvidia Tegra 3 released Nov 10th 2011 at 1:14PM
- Nvidia releases GeForce 285.62 final drivers Oct 25th 2011 at 12:15AM
- Nvidia launches 3D Vision 2 upgrade Oct 16th 2011 at 9:17PM
- Nvidia to power world's fastest supercomputer Oct 12th 2011 at 12:28AM
- Nvidia comes top in Battlefield 3 beta benchmarks Sep 29th 2011 at 8:09AM
- Nvidia reveal Kal-El mobile chip has five cores Sep 21st 2011 at 8:02AM
- Nvidia bests AMD in mobile switchable graphics Sep 21st 2011 at 6:56AM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!